Jessica Hirsch

Jessica Hirsch

Recent Posts

Why Your Conversion Rat Optimization Isn't Working.png
Why Your Conversion Rate Optimization Isn't Working

You’ve been making small changes to sections of your website, but you find that your conversion rate won't change. Nothing you do seems to make a difference.  If you find yourself in this situation, there are several questions to consider when your conversion rate optimization tactics aren't working. Ask yourself if you're doing everything you can to effectively improve your conversion rate optimization (CRO).

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A Lesson in Association Marketing: 6 Steps to Increase Twitter Followers

Twitter: it’s generally informal, fast-paced, and full of brief snapshots of information. For many associations, capitalizing on this platform can seem daunting, even though social media is increasingly becoming a useful tool in association marketing. 

When you think about it, increasing your Twitter followers is a lot like growing a garden. While it may take hard work at first, your end result will be worth the effort. Just like with your garden, it's important to continually cultivate your Twitter presence in order to reach new audiences and expand your visibility. 

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What Color Should My Website’s Buttons Be? The Science of Conversion Rate Optimization

You’ve done the marketing, and congrats!—people are coming to your website. But once they arrive, they’re not moving any further down the funnel. Sometimes, making the smallest changes on your site can have a bigger impact than you may realize. The science behind this is known as conversion rate optimization or CRO.

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What Conversion Means for Your Association

In today’s world, conversion doesn’t just refer to a religious experience. Online conversions happen any time someone performs a desired action on your website, whether that’s purchasing a product, scheduling a consultation, or filling out a form to download a piece of content.  

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How to Improve Your Conversion Rate in 2017

As people across various industries are starting to recognize the advantages of conversion rate optimization, research suggests that the best practices to improve your conversion rates will continue to grow and change in the coming years. Learn what’s new with conversion rate optimization for 2017, and see how your association can best maximize your website’s conversion rates.

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3 Reasons Why Offering a Free Trial Isn't Helping Your Conversion Rate
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Why You Need a Comprehensive Conversion Plan

When marketers begin the process of improving their website’s conversion rate, they’re often excited to jump right in and start making changes to their site at once. They’ve heard about A/B testing, and they’re ready to take a risk and implement new tactics. 

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How Goals and Funnels Improve Conversion Rate Optimization

The point of conversion rate optimization is to assess where your website’s visitors are falling off the wagon—and why. While there are plenty of tools available to help you evaluate your CRO, we’ve found that several of the features in Google Analytics—the Goals and corresponding Sales Funnels options--are especially useful. Learn how setting goals and funnels helps you improve conversion rate optimization and evaluate where your visitors aren’t converting. 

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What ideal conversion rate should I be aiming for?

Conversion is an often-used buzzword in marketing, but what does it really mean when we say we’ve converted our target audience?

Research firm Marketing Sherpa defines conversion as “the point at which a recipient of a marketing message performs a desired action.” For marketers, that can mean a variety of activities. Your target clicks a link in an email? That can be conversion. Fills out a contact form? Conversion. Downloads an eBook? Another conversion. Contacts are converting every time they move further down the marketing funnel.

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5 Lessons from Our Inbound Webinar

Last Wednesday, we held a webinar on why inbound marketing matters for your association with our own Inbound Consultant Dave Martin, the current CMO of Aptify. Check out a recording of the webinar here.

We’ve identified 5 key lessons you can take away from the webinar to improve your association’s marketing and boost your reach.

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