When your association starts creating content, you should be thinking about how that content can provide valuable info to your members, but also how it can help you get noticed.
One of the main goals of writing content is to generate high Search Engine Optimization or SEO scores, so when people type questions into search engines, your organization is at the top of the list of the answers that pop up. But how do you know what people are searching for? And what’s going to give the biggest bang for your buck?
When it comes to developing a strong communications strategy, there is nothing more important than understanding your audience. Besides the purpose of your organization, knowing who your prospective member is, what they value and how they interact with the world is crucial.
Now that we have data at our finger tips, there's no reason you can't easily determine your member persona. Here are three simple steps to get you there.
Last week's webinar "Adapting for the Modern Member's Consumer Journey" took a look at how today's digital environment has impacted the consumer journey across the board. While it dove into detail in regards to the changes of the journey and how it affects associations, in this blog I'll cover a few of the bigger takeaways from this webinar.
In today’s world, conversion doesn’t just refer to a religious experience. Online conversions happen any time someone performs a desired action on your website, whether that’s purchasing a product, scheduling a consultation, or filling out a form to download a piece of content.
Approaching the board with a new idea can often be intimidating and nerve-wracking. At times boards consist of over 20 people who while very knowledgeable in the profession or industry your association supports, may not necessarily be knowledgeable when it comes to your specific role in the association. Marketing tends to be one of those knowledge bases where your board may be a little less informed. And so it tends to be that marketing professionals at associations need to present a compelling argument when asking for incremental budget or undertaking a new or even experimental strategy.
Most associations are adept at email marketing. A lot have even started employing marketing automation platforms to better arm their marketing teams with tools they need to optimize their email programs for better results. But there aren’t many associations leveraging the full arsenal of inbound marketing for a comprehensive content and communications strategy and their are even fewer associations taking advantage of an inbound marketing agency. Aside from the advantages of inbound marketing in general; an agency may be the secret weapon that elevates your team and gives your marketing department the boost it needs to show some major results.
Here are a few more reasons to employ an inbound marketing agency for your association:
If you’ve decided to implement the inbound methodology for your association’s marketing, you’ve got an exciting journey ahead of you! It’ll be a lot of work on the part of both you and your team, and the move away from status quo will come with its set of challenges. It’ll all be worth it though once you start seeing results. Let’s take a look at the first steps leading up to implementation:
Life is good, isn’t it? There are so many things to be thankful for, and this week gives us the chance to reflect on them. What comes to mind first are the meaningful relationships you have, right? Your friends. Your family.
The internet is this beautiful behemoth of content marketing resources, and that’s good news for your inbound efforts. Of course, they are not all created equal, and you need to spend valuable time with these tools before deciding whether they are actually helping you.
Most marketing professionals are familiar with the term “User Experience” - or “UX” for short. Maybe you know it so well from the digital agency that keeps using it as validation for design choices, or perhaps it’s that pesky millennial digital marketing manager that uses the term in every other sentence. Either way, it is used in a broad range of contexts, and so I’ve listed 6 items here that clarify the basics of what a “UX led design” means for your website.