The Key to Inbound Marketing Campaigns: Buyer Personas

Marketing automation is meant to make things simpler. To make the outreach, lead nurturing and buyer journey intuitiive and automatic - set it and forget it! Right!?!

Well...not really. Sometimes organizations are so consumed in getting the tactical and technical set up complete, they forget about the strategy! Marketing automation is great - but it's a tool for implementing smart marketing  - not a substitute for strategic thinking.   When you start creating your inbound marketing campaign, you don't want to miss out on key steps in your strategic planning.  What's the one thing many marketers don't put enough time into?

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A Lesson in Association Marketing: 6 Steps to Increase Twitter Followers

Twitter: it’s generally informal, fast-paced, and full of brief snapshots of information. For many associations, capitalizing on this platform can seem daunting, even though social media is increasingly becoming a useful tool in association marketing. 

When you think about it, increasing your Twitter followers is a lot like growing a garden. While it may take hard work at first, your end result will be worth the effort. Just like with your garden, it's important to continually cultivate your Twitter presence in order to reach new audiences and expand your visibility. 

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How to Improve Your Conversion Rate in 2017

As people across various industries are starting to recognize the advantages of conversion rate optimization, research suggests that the best practices to improve your conversion rates will continue to grow and change in the coming years. Learn what’s new with conversion rate optimization for 2017, and see how your association can best maximize your website’s conversion rates.

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5 Shocking Statistics that Question Traditional Marketing Methods

There’s no doubt that the traditional marketing landscape has changed with the ubiquity of social media and mobile usage only increasing every single year.  And even with a plethora of proof points including your own consuming and buying habits, that traditional outbound marketing philosophy remains the stalwart in many organizations.

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Measure Your Impact: Why You Should Monitor Your Social Media Activity

Your association has been posting content to various social media channels, and you’re off to a great start. But it can be difficult to tell what’s working and what isn’t. That’s why it’s essential to monitor your social media activity across channels.

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