Engagement within your association's online community ebbs and flows, especially within the early growth stages. This makes your role crucial in actively stoking conversation, and in these times the ratio of staff-to-customer input will be higher than normal.
The community lifecycle is defined as the four steps that every online community undergoes in its development. This is a concept that was fathomed by Rich Millington, founder of the company FeverBee, and understanding these four stages is extremely useful, as the role of your community manager will greatly vary depending on the lifecycle stage of your community.
The nature of my job has me doing a lot of research on community management for associations. There are several reasons for this: I am a community manager myself, this is a topic I write about often, and quite frankly, it’s something I’m really interested in.
Life is good, isn’t it? There are so many things to be thankful for, and this week gives us the chance to reflect on them. What comes to mind first are the meaningful relationships you have, right? Your friends. Your family.