When it comes to developing a strong communications strategy, there is nothing more important than understanding your audience. Besides the purpose of your organization, knowing who your prospective member is, what they value and how they interact with the world is crucial.
Now that we have data at our finger tips, there's no reason you can't easily determine your member persona. Here are three simple steps to get you there.
Every once in awhile I hear the story of someone whose desire to do good is the main driver of their work, which serves as a gut check for my own path.
Can I go home at the end of the day feeling proud about what I do? I’m at that point now, but it wasn’t always the case.
Recently, I was perusing the Internet for its golden nuggets of knowledge and found an article about grit. Having also come across the concept on a podcast recently, this second run-in with the term got me thinking about how it applies to associations.
Few things compel people to action the way connecting on an emotional level does. And connecting on an emotional level begins with tapping into the purpose-driven message at the heart of your association.