Twitter: it’s generally informal, fast-paced, and full of brief snapshots of information. For many associations, capitalizing on this platform can seem daunting, even though social media is increasingly becoming a useful tool in association marketing.
When you think about it, increasing your Twitter followers is a lot like growing a garden. While it may take hard work at first, your end result will be worth the effort. Just like with your garden, it's important to continually cultivate your Twitter presence in order to reach new audiences and expand your visibility.
I’m not sure you can call video an up and comer anymore when it comes to new marketing tactics. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets and Trends research, 79% of B2B marketers and 82% of B2C marketers in North America are using some form of this tactic, so it’s more like video has taken center stage.
That may be a downfall to those new to video as content platforms become bombarded and the need now becomes to create video content that stands out against the crowd. But at the same time, this medium is applicable for almost any channel - website, blog, emails, presentations - not to mention the shareability on social channels.
The internet is this beautiful behemoth of content marketing resources, and that’s good news for your inbound efforts. Of course, they are not all created equal, and you need to spend valuable time with these tools before deciding whether they are actually helping you.
Your association has been posting content to various social media channels, and you’re off to a great start. But it can be difficult to tell what’s working and what isn’t. That’s why it’s essential to monitor your social media activity across channels.